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Marketing for
the mission-driven.

We combine data and storytelling to help your work find — and move — the right audience.

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Boston Symphony Orchestra Kennedy Center Alonzo King Lines Ballet La Jolla Music Society Special Olympics California Presenters Performing Arts Houston Youth in Arts National Theatre Foundation Clubbed Thumb Jackson Symphony Orchestra Bard Graduate Center Main Street Theater Rattlestick Theater Play On Shakespeare Reina Sofía School of Music The Secret City WAM Theatre Mint Theater Company Bay Philharmonic Autism Speaks Boston Symphony Orchestra Kennedy Center Alonzo King Lines Ballet La Jolla Music Society Special Olympics California Presenters Performing Arts Houston Youth in Arts National Theatre Foundation Clubbed Thumb Jackson Symphony Orchestra Bard Graduate Center Main Street Theater Rattlestick Theater Play On Shakespeare Reina Sofía School of Music The Secret City WAM Theatre Mint Theater Company Bay Philharmonic Autism Speaks

About

We work where data meets storytelling.

Richmond Street Digital is built for organizations whose work matters — performing arts companies, advocacy groups, educators, and cultural institutions. We help them reach the audiences and communities they serve.

20+
Clients served
3
Core service areas
100%
Nonprofit-focused
4
Sectors served
19%
of nonprofits raised more than half their revenue online last year

For the other 81%, the gap isn't budget. It's expertise — the kind built inside the institutions, not borrowed from agencies.

Cello performance
Dance performance
Violin performance
Saxophone performance
Greg Hughes, Founder of Richmond Street Digital

About Greg

A decade inside the institutions you admire.

For more than a decade, Greg Hughes has helped nonprofits, arts administrators, and creative individuals use digital marketing to reach, connect with, and mobilize their audiences.

Before founding Richmond Street Digital, he held positions at some of the most respected arts organizations in the country — Jacob's Pillow Dance Festival, the John F. Kennedy Center for the Performing Arts, and the LA Philharmonic — and now brings that institutional perspective to organizations around the world.

He lives in Redondo Beach, CA with his wife, Chelsea, and their chocolate Lab, Scout.

10+
Years of experience
3
Major institutions

Services

What we do, and how.

01

Social Media Strategy & Management

We run paid and organic social with the same rigor — clear goals, tested creative, and reporting you'll actually read. We use AI tools where they save time, not where they replace judgment.

Organic Paid Media AI-Powered Insights Platform Management
02

Content Development

We write and produce content that sounds like you, not like an agency pretending to be you. Copy, visuals, and brand voice work — plus training for in-house teams who'll keep it going.

Copywriting Visual Content Brand Voice Training
03

Project Management

Website redesigns, AI rollouts, campaign launches, infrastructure overhauls — scoped realistically, run transparently, and shipped with your audience's experience as the guide.

Website Redesigns AI Adoption KPI Tracking Stakeholder Management

Clients

Organizations shaping arts, advocacy, and education.

Past and current partners across performing arts, advocacy, education, and creative media — from national institutions to local gems.

Performing Arts
Alonzo King Lines Ballet
World-renowned contemporary ballet company, education and artistic hub in San Francisco since 1982.
Performing Arts
Appalachian Chamber Music Festival
Harpers Ferry-based festival weaving world-class chamber music with the history, nature, and folk traditions of the Appalachian region.
Advocacy & Nonprofit
Arts San Rafael
Bay Area arts service organization championing the creative community of San Rafael — one of California's designated cultural districts.
Advocacy & Nonprofit
Autism Speaks
Dedicated to creating an inclusive world for all individuals with autism throughout their lifespan. *Work with CLICKON Media
Education & Culture
Bard Graduate Center
New York graduate research institute exploring the cultural histories of decorative arts, design, and material culture.
Performing Arts
Bay Philharmonic
East Bay orchestra bringing dynamic symphonic experiences and community programming to audiences across the San Francisco Bay Area.
Performing Arts
Boston Symphony Orchestra
Including the BSO, Boston Pops, and Tanglewood — presenting more than 250 concerts annually.
Advocacy & Nonprofit
California Presenters
Statewide organization advancing professional touring and presenting of the performing arts for all Californians.
Advocacy & Nonprofit
Coalition to Protect America's National Parks
1,800+ members speaking out for national park solutions that uphold the law and apply sound science.
Performing Arts
Clubbed Thumb
Groundbreaking theater company commissioning and producing funny, strange, and provocative new works.
Education & Culture
Dayton Aviation Heritage National Historical Park
Commemorates the Wright Brothers and poet Paul Laurence Dunbar in Ohio's Miami Valley.
Education & Culture
Institute for the Study of the Ancient World — NYU
Graduate research center studying economic, religious, and cultural connections between ancient civilizations.
Performing Arts
Jackson Symphony Orchestra
One of Michigan's most innovative music arts organizations, enriching community through superior performance.
Performing Arts
John F. Kennedy Center for the Performing Arts
Presenting over 2,200 shows annually — a living memorial to President Kennedy and a vibrant arts campus.
Performing Arts
La Jolla Music Society
Southern California's leading presenter of premier performing arts, contributing to San Diego's cultural vitality.
Performing Arts
Main Street Theater
Houston-based professional theater producing literary works and original plays for both adult and young audiences.
Performing Arts
Mint Theater Company
Off-Broadway company devoted to finding and reviving worthwhile plays from the past that have been forgotten or neglected.
Media & Creative
Next Chapter Podcasts
Independent podcast production house — their Play On series combines audio with live performance to reimagine Shakespeare.
Advocacy & Nonprofit
The National Theatre Foundation
Responsible for the continued operation and preservation of the oldest cultural institution in Washington, D.C.
Performing Arts
Performing Arts Houston
The largest non-profit arts presenter in the Southwest, serving and connecting the Houston community.
Performing Arts
Play On Shakespeare
Nonprofit commissioning today's leading playwrights to translate Shakespeare's works into contemporary modern English.
Performing Arts
Rattlestick Theater
Greenwich Village theater producing bold new American plays and amplifying underrepresented voices on stage.
Education & Culture
Reina Sofía School of Music
Madrid-based conservatory training the next generation of elite classical musicians through tuition-free study with master artists.
Performing Arts
The Secret City
A celebration of art as a spiritual practice — building creative community through multidisciplinary live gatherings.
Performing Arts
Southwest Michigan Symphony Orchestra
Professional orchestra serving southwest Michigan since 1951, with year-round programming and music education across the region.
Advocacy & Nonprofit
Special Olympics Unified Champion Schools®
A strategy promoting meaningful social inclusion for young people with and without intellectual disabilities. *Work with CLICKON Media
Performing Arts
Tannery World Dance and Cultural Center
Based in Santa Cruz, facilitating a working home for professional world and contemporary dance artists.
Performing Arts
WAM Theatre
Berkshires-based theater amplifying women and girls' voices on stage while donating a portion of proceeds to organizations supporting them off stage.
Education & Culture
Youth in Arts
Building visual and performing arts skills through innovative programs that foster confidence and resilience.

Tell us about your mission.

We work with organizations of all sizes. The first conversation's on us.

Start the conversation